Blog
The Safe WebMCP Pilot: Which Website Actions Should Agents Be Allowed to Take First?
Aug 29, 2026
WebMCP can make browser agents more reliable, but the first tools should be deliberately boring: search, filtering, support routing, availability lookup, and diagnostics. A good pilot proves usefulness with bounded actions before it asks users to trust an agent with money, commitments, or sensitive data.
The AI Search Conversion Gap: What to Measure Before the Click
Aug 16, 2026
AI search can create meaningful business value without producing a corresponding referral click. The right response is not to invent a single replacement metric, but to connect citation visibility to branded demand, assisted pipeline, lead quality, and the engagement that follows a visit.
From Product Page to AI Recommendation: The ChatGPT Commerce Readiness Checklist
Aug 14, 2026
Product discovery in ChatGPT is turning catalog quality into a visibility and conversion concern. This checklist shows what merchants should make accurate on product pages, what data needs to stay current across variants and policies, and where direct product feeds fit without mistaking them for a guaranteed recommendation.
GEO Mythbusting: Why llms.txt, ‘AI Chunks,’ and Special Schema Won’t Win Google AI Search
Aug 12, 2026
Google’s new AI-search guidance is a useful corrective: visibility in AI Overviews and AI Mode does not require llms.txt, micro-chunked copy, or secret schema. The durable work is still publishing distinct value and making important pages easy to crawl, index, understand, and use.
WebGPU Is Leaving the Demo Stage: What the June 2026 Updates Unlock for Real Apps
Aug 4, 2026
WebGPU is becoming a more credible foundation for production graphics and compute. Chrome’s June updates add a lower-overhead route for tiny per-draw values, making the API more useful for the ordinary, highly dynamic work that separates a polished application from a laboratory demo.
AI Search Visibility Is Finally Measurable: What to Track in Google Search Console and Bing Webmaster Tools
Jul 27, 2026
AI search is no longer something you infer from traffic anomalies and anecdotal screenshots. Google and Bing now expose enough reporting to measure visibility directly, but the useful work is knowing which metrics indicate genuine influence, which ones are only exposure, and which technical issues still decide whether your pages can be cited at all.
The Best Strategies to Land in Google's AI Overview
Jul 7, 2026
There is no hidden trick for getting cited in Google’s AI Overviews. The best strategy is to make your page technically eligible, genuinely useful, easy to preview, and distinct enough that Google has a reason to surface it as a source instead of collapsing it into a generic summary.
Freedom From Blind Spots: Why Independent Website Audits Matter More Than Ever
Jul 2, 2026
A website can look finished and still hide crawlability, performance, accessibility, and trust problems that only become obvious after traffic, conversions, or credibility start slipping. Independent audits matter because they verify the parts of a website that polished design alone cannot prove.
Google's June 2026 Spam Update: What to Audit Now
Jun 27, 2026
Google's June 2026 spam update rolled out from June 24 through June 26 with very little public detail. The practical reading is to separate the confirmed facts from the speculation, place the update inside Google's current spam-policy landscape, and audit the site patterns most likely to draw scrutiny now.
PWA Rebrands Without User Pain: What Chrome 150's Origin Migration Changes
Jun 22, 2026
Chrome 150 turns a long-standing PWA rebrand problem into a manageable rollout. Origin migration gives teams a way to move an installed app to a new same-site origin without making users uninstall and reinstall, but the real win is architectural: product, frontend, and platform teams can now change domains, paths, and app boundaries with a safer operational playbook.